Five content advertising examples from online dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

But, it is not only the dread of February 14, aka ‘singles awareness day’, that gets people registering.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

Though some larger internet dating sites fuck marry kill game depend on tv or PPC marketing, good old fashioned content marketing continues to be a terrific way to attract a clientele.

Here’s a review of only several examples. Also to find out more with this topic, always check these Econsultancy resources out:

OKCupid

OKCupid had been one regarding the very first internet dating web sites to utilize content to drive its general strategy.

The initial incarnation – OKTrends – had been run by the company’s co-founder, Christian Rudder, whom utilized their mathematical history setting the tone regarding the weblog. 675

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